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John's Blog

Give a man a fish and feed him for a day....Teach him to use the internet and he won't bother you for weeks!

Wednesday, March 26, 2008

Atlantic Keeps Your Car On The Go!



Back in the day, before TV weather was delivered by either the cliched jovial fat guy or the buff blow-dried himbo/babe, another formula was present. In local markets on the east coast, many TV stations had their weather segment sponsored by Atlantic Gas, and they delivered the forecast dressed in the uniform of a gas station attendant. For many people, this may require some explanation, since long ago before "Self-Serve" became the norm, the term "service station" was used. It meant that neatly uniformed employees would actually fill the tank, clean the windshield, check the oil, and probably throw in a gift. All this, and at under $1 a gallon. Given the current price of gas, is it any wonder that I'd wax nostalgic?

For some odd reason, I've always had fond memories of The Atlantic Weatherman, but until I this clip I had discovered little on the net to document the phenomena. Unfortunately, this isn't the one I remember, but the production values are the same. An interesting look back at how things used to be before computer generated graphics hit the scene. The odd thing is that I lived in the TV market where this broadcast took place, but never watched this station at the time. Had I learned at a tender age that there was more than one Atlantic weatherman it would have been akin to the discovery that there isn't a Santa Claus.

Since I've been known to obsess about Gas related nostalgia, this seems like the perfect time for a gasoline related link-dump:

Gasoline Signs
Vintage Gas Museum
Old and Interesting Gas Stations
Whatever Happened to Standard Oil?
Roadside Architecture: Gas Stations
Save The 76 Ball
Gas station designs from the 20s, 30s, 40s and 50s
The Frank Lloyd Wright Gas Station Page
Fake Russian Gas Stations
|| JM, 7:22 AM

5 Comments:

i remember the atlantic weather man on wham in rochester new york.
i worked for atlantic for 43 years
also do you remember the red balls that the stations gave out? i have some of them
Anonymous Anonymous, at 8:40 PM  
Yes, I remember them fondly. I recall wishing I was old enough to own a car so I could put one of them on my car antenna. Now that I'm old enough, cars no longer have antennas and Atlantic no longer exists. Life is unfair sometimes.

And you might want to be careful how you share that information, since the last time I made a statement like that it resulted in me getting smacked in the face. Although the circumstances may have been slightly different.
Blogger JM, at 8:46 AM  
I remember the Atlantic weatherman on WNHC in New Haven, CT (now WTNH). I recall words to the Atlantic tune and was a little disappointed that this clip didn't have any, but the tune is definitely the right one. That jingle is one of my earliest memories!
Anonymous Anonymous, at 2:22 AM  
I remember the Atlantic weatherman on WNHC in New Haven, CT (now WTNH). I recall words to the Atlantic tune and was a little disappointed that this clip didn't have any, but the tune is definitely the right one. That jingle is one of my earliest memories!
Anonymous Anonymous, at 2:22 AM  
I too, remember the Atlantic tune, Atlantic keeps your car on the go, go, go so keep on the go with Atlantic, Atlantic! I remember where their billboard and gas station were and the glasses with the flying red horse. You should have said all for less than 20 cents a gallon not a dollar though! Thanks, for the memories.
Anonymous Anonymous, at 4:02 PM  

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