John's Blog

An Australian ad from the 70's that used Uncle Sam (VIA Neatorama) to hawk underarm deodorant. Apparently Uncle Sam wasn't as popular as the manufacturer thought, since the product went down in flames. I'd have to think it would be even LESS popular today. I'll ignore the delicious irony of an antiperspirant using the symbol of a country who has spent much money and effort to stink up international diplomacy.

It's hard to say whether this ad or the ones that describe the AXE effect will ultimately inspire more terrorism.

But it's certainly not the first time we've seen something less than the traditional depiction of this iconic symbol.

Tags: advertising, Uncle Sam, pop-culture, you tube