John's Blog

The recent announcement from McDonald's that their New 'McKitchen' Could Mean Breakfast Any Time immediately made me think of the old Steven Wright joke. "I went to a restaurant that serves "breakfast at any time". So I ordered French Toast during the Renaissance."

This is good news to those of us who inevitably get there five minutes after they've stopped serving breakfast, But as much as it might be appealing to get an Egg McMuffin whenever you want, it's not going to be good news for America's waistline. And I can only imagine how this will slow their service down even more, by adding additional menu items.

Maybe they can take a page from the recent Gap ads, and use Audrey Hepburn as a spokesperson, like this Worth1000 photoshop contest suggests.

Tags: fast food