John's Blog

I'm guessing that you could probably come up with about 33 reasons why the recently announced Anheuser-Busch purchase of Rolling Rock is NOT good news. Despite their announced intention to revitalize the brand, they will be simply buying the name, and actually brewing it somewhere else, thus removing the charm and panache that it has always had. I can't even begin to imagine what they will do to the classic bottle and slogan: "Rolling Rock From the glass lined tanks souless brewery of Old Latrobe Newark, St. Louis, etc, we tender this premium beer bland swill for your enjoyment as a tribute insult to your good taste. It comes from the mountain springs municipal water supply to you."

But before the charm is gone, you might want to read Demetri Martin's "All of the Words on a Bottle of Rolling Rock Beer in a Different Order" one more time.