John's Blog

I'm really not trying to be Grinch McCall here. My intention isn't to ruin any of these songs for you. Well, that's not exactly true -- insofar as you've got any warm feelings about Rudolph, I'd like to be sure they curdle like month-old milk by the time you're done reading this. "Rudolph The Red Nosed Reindeer" is usually taught as inspirational verse and a statement against prejudice and mockery: Rudolph is visibly marked and consequently discriminated against, yet he rises above the catcalls to achieve fame and success. Sounds great, right? Let's look a little closer. Rudolph's moment of redemption comes not as the cause of any consciousness-raising, but because his difference (superficial as it is) is shown to have utility to the corporate body. He is accepted by his peers not for his own merits, but because circumstances conspired to harness his idiosyncrasy and turn it into profit for his employers. What is the real lesson we take from the fable of Rudolph, boys and girls? ***Difference will be tolerated and celebrated only if it can be put to the service of the power structure.*** Otherwise, you're just a wacko, and you can forget about those reindeer games for good. Once again, Santa Claus is portrayed here as an unfeeling, self-absorbed cad -- he makes no intervention in Rudolph's persecution until he needs to save his own ass (at least the TV special got that part right). But does Rudolph get his moment to tell the boss to screw himself; that his hypocrisy won't be tolerated? No, he's the first one tethered to the sled, happy to take the whip of his former oppressor as long as he can feel both useful to the corporation and validated by his peers. If I had a kid, this would be about the last lesson I'd want to teach her.